AI-driven ad campaigns will outperform what you know
AI is here to enhance your ads
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AI is here to enhance your ads 〰️
If you haven’t heard already, AI has already been implemented in online advertising platforms - Facebook and Google being the bread and butter. We’re seeing some marketers still holding onto the old ways maybe because they simply are unaware of what’s going on in the back end, or maybe, resisting the wave.
We’re not here to gate-keep, but instead here to share what’s happening in the ad world and how businesses can fully leverage AI now to elevate their digital marketing performance.
AI-driven tactics will outperform basic manual or historical methods.
Marketing with AI-driven ad campaigns is not a set and forget strategy. You'll be able to see in real-time how your ads are performing, and with the ability to quickly make changes in terms of ad delivery, targeting, or creative, you can continuously make optimizations that will improve performance.
It's also important to note that as machine learning gets better at analyzing data, it will uncover trends and patterns that humans don't have the capacity or time to notice. While we may be able to spot an obvious mistake being made in an ad campaign, an algorithm can analyze years’ worth of data and point out even the smallest details that are affecting performance.
A larger universe of ad inventory.
In the old days, advertisers were limited to only those websites and ad placements that they could handpick. But today’s AI-driven platforms are able to pick them too—and in real-time if you like. This means that instead of a small number of handpicked websites, your ads can now be displayed on thousands more, including sites like Yahoo News and Reddit. Since your ad campaign is only charged when someone clicks on one of your ads (and not just when they are shown), you will want as much inventory as possible to give your campaign the ability to find more relevant audiences who become customers.
Better ROI for marketers.
You pay for what you need: The AI engine always uses data to determine how much money is wasted or under-spent, automatically adjusting spend in order to get the best ROI. Rather than overspending on an audience that may or may not convert and wasting budget on non-converting users, marketers are able to focus on their target audience, resulting in a higher ROI and more efficient use of budget.
Higher conversion rates: Since the AI engine uses machine learning to continuously optimize campaigns based on performance data, it's able to effectively reach the right audiences. This results in higher conversion rates across your campaigns.
Better overall performance: Your campaigns will perform better with less effort because the AI is constantly optimizing your campaign for you, without you having to worry about making manual changes.
Digital advertising is a win-win for consumers and advertisers.
In addition to providing more relevant content and more effective targeting, AI-driven advertising offers a better experience for both consumers and advertisers. For consumers, ads are less likely to be intrusive or irrelevant, while publishers benefit from an improved reputation and better click-through rates (CTRs). Advertisers can improve ROI by identifying the right viewers, improving conversions, and reducing wasteful spending on non-performing ads. Overall, this is a win-win-win situation
The new generation of ad tech such as RTB and programmatic create opportunities that drive value for brands, consumers and publishers.
Advertisers and publishers are two sides of the same coin. While advertisers want to reach their target audiences at the right time, with a relevant message and in a creative way, publishers want to monetize their website inventory. The new generation of ad tech such as RTB and programmatic create opportunities that drive value for both sides but also the consumer:
Programmatic buying helps advertisers. Automation technology allows media buyers to access audiences via automated means while making use of data-driven insights to reach their targets with the right message at the right moment. This leads to increased efficiency in reaching larger audiences via a targeted approach (as opposed to untargeted campaigns that waste budget) – turning advertising into an effective channel for brands and helping them build positive brand perception by delivering relevant messages at scale
Publishers benefit from programmatic ad delivery on several levels: automation enables them to sell advertising space efficiently, which in turn encourages better pricing for premium websites as it limits inventory available for demand partners; dynamic capabilities help maximize revenue per impression; integration of data sources boosts audience targeting; last but not least, automation provides transparency regarding ad formats and content which ultimately leads to better user experience
Consumers are becoming more aware of what they click on or interact with online – so it’s important that advertisers take advantage of tech innovations that provide clearer insight into how consumers engage with ads
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