How AI will help you generate more revenue with your marketing campaigns
Generate more revenue with ai
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Generate more revenue with ai 〰️
Harnessing the power of ai in digital advertising
The speed of technological change means that it's essential for modern organisations to leverage artificial intelligence (AI) – not only in their digital advertising but also in their email marketing strategies.
The use of big data has been the driving force behind AI and machine learning. Today, organisations of all sizes have access to huge amounts of data.
What's more, it's not just businesses that are benefitting from big data and AI in digital advertising, but also consumers. The ability to gather and harness information means that online advertisements can now be delivered more effectively to target audiences.
Where is ai being applied to?
As the world becomes more digitized, the use of artificial intelligence (AI) in email marketing and online advertising will become increasingly important for organisations. The use of AI can help organisations target their audiences more effectively and personalise their messages in a way that is relevant to them.
Additionally, AI can help organisations keep track of customer engagement and behaviour patterns in order to improve their overall strategy. Organisations that are able to leverage AI in their email marketing and online advertising will be at a distinct advantage over those who do not. As the world continues to move towards a more digital future, those who embrace AI will be well-positioned for success.
Why did the change happen?
Recently, changes in how consumer data is collected and used have meant that many of the targeting criteria marketers have enjoyed are no longer available. More accurately rather, they are available to the AI, but not to us humans who might use it in a manner that breaches consumer rights, privacy and ethical boundaries. However, as yet, AI is not under such strict regulation. Google and Facebook AI are now better equipped than ever - if not forced and incentivised - to get better at predicting shopping behaviour without any input required from a human marketer. Over time, it will even get better at shaping what consumers buy.
In order to stay competitive in the ever-changing landscape of business, organisations must learn to leverage artificial intelligence (AI). AI can help organisations target their audiences more effectively and personalise their messages in a way that is relevant to them. Additionally, AI can help organisations keep track of customer engagement and behaviour patterns in order to improve their overall strategy.
Organisations that are able to harness the power of AI will be well-positioned for success in the future.
So how can businesses make use of AI?
One way businesses can make use of AI is by using it to target their audience more effectively. With the vast amount of data that is available today, businesses can use AI to sift through this data and find the patterns that will allow them to better understand their target audience.
Additionally, businesses can use AI to personalise their messages. By understanding the behaviour patterns of customers, businesses can send messages that are tailored specifically for each individual customer, increasing the likelihood of engagement.
Finally, by tracking customer engagement and behaviour over time, businesses can continually refine and improve their overall strategy. Those who are able to make use of AI in these ways will be at a distinct advantage in the years to come.
At Advendo, we're leading the way by being an 'AI first' marketing agency. Meaning, we learn, leverage and lean on AI as a core part of our investment and execution strategy, while layering human expertise on top. Speak to us today about how we can help you fast track your AI-driven marketing activities.
